Reviewing the new Santinelli / Nidek LE-700
It looks like Nidek and Santinelli are at it again with the release of the new LE-700. But will the new LE-700 hurt them or help them? I have been in the optical industry for about 17 years now, 5 of them with Santinelli. I always loved it when Santinelli released a new machine. I worked for Santinelli during the release of the LEX1000, LE1000, ME1200 and the ME900. The LEX1000 had its troubles but after about a year Nidek was able to overcome most of the issues. The LE1000 is flawless and is by far my favorite machine in its current line up. The ME1200 comes in at a close 2nd but Nidek has been challenged with issues that most don’t know about but once owned you become very familiar with the few issues and glitches. Honestly the ME900 does not really fit well into the lineup but catches the eyes of the previous ME1000 customers.
Nidek announced on there website on June 25th 2013 the upcoming release of the newest machine the LE-700. This machine appears to be an all-in-one machine which Nidek has NEVER done before. In Fact most companies that have had this systems have either gone away with it like the Briot Accura. Companies offer such system at a very low price to get people that have never edged before and get into a new budget machine. Will this hurt Santinelli?
I have heard a few rumors regarding the future release of this edger. If Santinelli gets this machine which is to be expected, I was told that it would help the reps to have that low budget machine in their arsenal but will it or will it change the consumers from buying the LE1000? Coming in at $30,500 for an edger that safety bevels and grooves with just a basic blocker is about $5000-$10,000 more than all of the other edgers out there. Don’t get me wrong — I think its worth every penny but to bring in an edger that meets those price needs, how do you convince to the consumer that they need to spend that extra money for the LE1000 system? The second rumor I have heard is more recent. Santinelli will not be getting this system and Nidek themselves will be selling this system. Its not out of the question, Marco sells all of the Nidek optometric equipment but Nidek did not give Marco the fundus camera to sell, Nidek sells it direct themselves. So who will sell the new LE-700? I am assuming it will be released at VEW 2013. With Santinelli having their national meeting next week I am sure I’ll hear something more about it then!